At KPI Direct Knowledge Is Power.
To empower you with some D2C insights, take a look at these executive briefs.
KPI Direct’s Team Of D2C Experts Have Authored A Series Of Executive Briefs Designed To Inform And Enlighten Our Clients On The Ins And Outs Of Launching And Managing High Performance Direct Marketing Campaigns. These Insights Will Provide You With Insider Information From Our Professionals Who Use Their Insightful Knowledge Each And Every Day.
In the Direct Response industry, your call center agents are like athletes in a football game. The sales agents are your front-line, assertive minds that dig their heels in and “go for it.” They typically have more of that “competitive edge” and are motivated by money...read more
Telemarketing script not getting the results you want? Here are some things to consider before you change it! First ask yourself, how often do you make significant changes to your sales scripts? If it is too frequently (more than once per month) then your sales agents...read more
It’s fair to say that much of the direct response industry revolves around media; it’s both the most visible part of the direct response marketing process and a strategic focus that drives brand awareness, brand preference, and revenue. Media is also a very visible...read more
In direct response, one of the key areas we focus our attention — both in terms of increasing performance and assessing the potential for value leakage — is the inbound sales call center. Why? Because this call center, where creativity is just as important as cost...read more
In many businesses, managers are looking for the big differentiator to build their brand and revenue – looking for the ideal quick fix, easy solution, magic bullet or category killer! But if you are a direct response merchant, or a mainstream brand using direct...read more
During a campaign, marketers and clients alike are driven to associate every conversion and its resulting revenue with an action. For instance, was a product’s spike in online orders last night the result of steady TV advertising or the result of a recent direct...read more
Whether you are a veteran D2C marketer or a newcomer to the industry, choosing your business model is the first decision you make that will lay out the path of your go-to-market strategy. At the ground level of business planning, you can choose one of three options...read more
KPI Direct is Selected for Three Years in a Row on the Inc. 5000 List of America’s Fastest Growing Companies
PORTLAND, MAINE — September 18, 2014 — KPI Direct, an integrated direct marketing and brand management agency, continues its expansion, prompting the third year in a row of being chosen for the Inc. 5000 list of America’s fastest-growing companies.
The 2014 Inc. 5000 is the most competitive crop in the list’s history. The average company on the list achieved a mind-boggling three-year growth of 516%. The Inc.5000’s aggregate revenue is $211 Billion.
“Our growth is directly related to our clients’ success,” stated Scott Badger, founder and CEO of KPI Direct. “We rise to the challenge by being innovative and aligning our interests with our clients. It’s that performance partner approach that is a win-win year after year.”
The Inc. 5000 list of fastest-growing private companies in America is created annually to honor those companies showing exceptional growth in revenue over a three-year period.