Understanding DR Media Performance Drivers and Leakages

It’s fair to say that much of the direct response industry revolves around media; it’s both the most visible part of the direct response marketing process and a strategic focus that drives brand awareness, brand preference, and revenue. Media is also a very visible...

Orchestrating High-Performance Inbound Call Center Sales

In direct response, one of the key areas we focus our attention — both in terms of increasing performance and assessing the potential for value leakage — is the inbound sales call center. Why? Because this call center, where creativity is just as important as cost...

Five Basic Strategies to Ensure D2C Performance

In many businesses, managers are looking for the big differentiator to build their brand and revenue – looking for the ideal quick fix, easy solution, magic bullet or category killer! But if you are a direct response merchant, or a mainstream brand using direct...