How we help direct response service providers

As a service provider, your time is your inventory. We can help you make the most of your time by providing integrated campaign management services to your valued clients. If you are in production, fulfillment, marketing, call center management, manufacturing or another service category, let us free you from the time-intensive tasks associated with helping clients manage their multi-channel DR campaigns. You can have more efficient and productive client relationships and increase the likelihood of a successful campaign roll-out.

• DirectManagement™
  • Services are tailored to meet the specific needs of each client but can include: integrating multi-channel campaigns, entering a new channel (i.e. television, print or radio), media planning and analysis, ongoing vendor coordination, marketing management, media testing, new product development, ongoing strategic counsel, corporate planning and financial reporting.
    
    
• DirectAudit™
  • This program provides an objective, forensic analysis of a direct response campaign. It is ideal for organizations that want objective information to help guide future campaign strategy. KPI Direct delivers a detailed GAP analysis complete with recommendations. This program offers key insights into a campaign's effectiveness and helps savvy marketers justify ongoing campaign investments.