PORTLAND, ME (PR Web) April 9, 2008– KPI Direct, a full-service direct response marketing agency, announces the national roll-out of its KickStart™and ProfitMax™lifecycle management systems that help companies sell products and services using direct response advertising. These programs guide organizations through the often confusing process of bringing a new product to market including product conception, funding, media testing, roll-out and vendor and profitability management.

 

The KickStart program helps entrepreneurs, inventors and businesses quickly launch products, add direct response to the marketing mix or enhance current campaigns. “KickStart is ideal for businesses that lack the time, staff or infrastructure necessary to manage a multi-channel, direct response campaign,” stated Scott Badger, president. “We’re also seeing a lot of interest in this program from international companies, particularly those in Europe, who want to launch products in the United States.”

 

When California-based Eades Nutritionals was looking to launch The Protexid Solution, an all-natural supplement and eating plan that helps naturally relieve heartburn, it turned to KPI Direct. 

 

“The KickStart program quickly turned the founders’ vision for an all-natural supplement into a finished product that appeals to the 60-million Americans who suffer from heartburn,” said Badger. “Launching a product is like launching a mini-company. We help companies get to market faster, obtain additional funding, and make better business decisions based on real-time information.”

 

ProfitMax helps marketers increase the profitability of a campaign or extend the life cycle of a mature product. The program’s balanced scorecard approach starts with a holistic view of a campaign. Then, KPI Direct strategists evaluate key performance indicators, such as revenue per call or revenue per click. This systematic approach helps maximize campaign profitability.

According to Scott Badger, president, “We analyze campaign performance and work collaboratively with vendors to enhance processing, fulfillment and overall profitability.”

 

KPI Direct recently added two direct response industry veterans, Joel Iverson and Sharity Medrano, to help manage these and other programs, as well as serve the firm’s expanding client roster. 

 

KPI Direct is a full-service marketing agency that develops and manages direct response marketing programs in the beauty, health and wellness industries. KPI Direct’s lifecycle management system guides organizations through product conception, funding, media testing, roll-out and vendor and profitability management. Its turnkey KickStart™ and ProfitMax™ programs help advertisers quickly launch products and increase profitability. KPI Direct manages multi-channel campaigns that span radio, print, web and short- and long-form television (infomercials). It has helped many leading brands launch or optimize successful campaigns including Pentabosol, Lucidal and Protexid. www.kpidirect.com.