How we help product marketers

You have a lot of responsibilities, so you may not have the time or the staff to take on another initiative. KPI Direct can help. We start by understanding your overarching business and sales objectives. Next, we assemble an 'A-list' team based on your unique needs. And if you already have a team in place, our vendor audit can help improve performance. Services:

• DirectKickStart™
  Let us bring your idea to life. We help inventors, entrepreneurs and companies interested in selling a product via direct response marketing methods. Whether you want to launch a new company, sell a product, add DR to your marketing mix or enhance a campaign, our KickStart program will put you on the fast track!
  
  Deliverables: This turnkey program features a customized feasibility assessment, a competitive analysis, vendor screening and management, a comprehensive media testing program, ongoing strategic counsel and a pro-forma financial reporting system.
  
  
• DirectProfitMax™
  Designed for marketers who want to increase the profitability of a campaign or extend the life cycle of a mature product. Our Balanced Scorecard approach starts with a holistic view of your campaign. Then, our strategists evaluate key performance indicators such as revenue per call and revenue per click. This systematic approach provides a ruthless attack on a campaign's top "value leakages" and can maximize campaign profitability.