Case Study 1: DirectKickStart™

Challenge: A West coast nutrition company wanted to introduce a promising new foreign dietary supplement into the US market.

Approach: KPI Direct provided a comprehensive campaign roadmap and managed daily operations. Activities included product and creative development, naming, labeling, manufacturing, website development, and legal/risk mitigation.

Success: In less than 6 months, the company successfully launched a multi-channel campaign (direct radio and direct print) in the US. KPI Direct created a product story that resonated with consumers, worked closely with the legal team to gain regulatory approval, and negotiated favorable vendor terms for increased profitability.