We frequently hear questions from clients about radio advertising and I can’t say we have all the answers.  What we’ve often suggested is for people to talk to the team at Strategic Media, lead by veteran radio experts (in the spirit of full disclosure also went to college with the KPI founder Scott Badger…and their office is just down the street from ours).  While we’re not in the business of ego stroking, we do want to give Jeff Small and Brett Astor props for the launch of their new book this week.  It’s called Direct Response Radio: The Way to Greater Profits with Measurable Radio Advertising. No, I haven’t read it yet but I’ve already placed my order and look forward to a good read.  Expect a full review in the next few months as well as some more information on radio advertising metrics (part of a new series of posts discussing business metrics).

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