About Our Team

Scott Badger, Founder & President

As the company’s founder and president, Scott Badger brings a wealth of experience in financial management, technology implementation, strategic planning, profitability analysis, operations management and process improvement. He is often brought in by C-level executives to help launch new company divisions, brands and consumer products.

Previously, he served as the chief executive of Advanced Metabolics, a product marketing company specializing in the health and wellness category. There, he recruited capital, restructured operations, launched new products and turned this closely held, private company, into a profitable, multi-million dollar business.

Scott also served as a senior consultant at Ernst & Young (now Cap Gemini). There he advised Fortune 500 clients and emerging e-businesses including American Express, Allstate, Credit Suisse First Boston (formerly DLJ), Marriott International, and TXU Communications, to name a few.

Scott is a skilled dealmaker who enjoys helping companies grow by finding profitable new markets and sales channels. He worked on the strategic team charged with implementing an $80M initiative to launch a new consumer credit card and shopping portal for American Express. From building a business case, to designing the technology platform, to evaluating potential vendors and partners including Inktomi (now Yahoo!) and Infospace, the team successfully launched this major shopping portal (ShopAmex.com).

Scott received his MBA from Marymount University and BS degree from University of Maine. Scott likes to work hard and play hard. This fitness enthusiast can often be found playing with his two young sons, or running, swimming and exploring the outdoors.  

Darren Fisher, Director, Media & Client Strategy

With 20 years’ experience in the direct response industry, Darren Fisher knows what it takes to create and launch successful advertising campaigns. A skilled media strategist with both corporate and agency experience, Darren has successfully managed national ad campaigns for: Hair Club for Men, Toni & Guy Salons, UCMI Computers, 1-800-LENDING, AeroBed, Cortislim, DIRECTV, Murad Acne Complex, Murad Resurgence and Swivel Sweeper.

Darren started his career in the “media trenches” with advertising giant J. Walter Thompson/Los Angeles. Next, he worked at Buquet & Associates, where he eventually led the firm’s media operations. Darren went on to become a successful entrepreneur in his own right. He founded AdMark Media, and built the company to $19MM in media billings before selling the firm to another company.  Not satisfied to sit on the sidelines for long, he went on to hold top posts at respected agencies including Icon Media Direct, where he was promoted to vice president of east coast operations.

Darren holds a bachelor of arts in communications from Texas A&M University. He’s also completed professional development coursework in executive leadership, team building, and negotiations. In his spare time, he enjoys spending time with his wife and playing with his two young children. He also looks for opportunities to improve his golf swing, take in a football game and, staying true to his southern roots, watch NASCAR.

Joel Iverson, Director, Analytics & Technology Strategy

Joel Iverson has more than 8 years experience in the direct response industry and heads up the firm’s Technology Practice and Analytics Group. He previously served as electronic retailing director at Astral Brands where he managed television and web-based retailing operations for top performing beauty and wellness brands including Aloette, Pur Minerals, and Theracyl. Joel enjoys helping companies successfully launch multi-channel campaigns by leveraging powerful technology tools and platforms.

Prior to Astral, Joel worked as a project manager with Vital Vision where he was involved with direct response campaigns for several industry heavyweights including the George Foreman Grill and Juiceman brands.

Joel earned a B.A. in Economics from the University of Virginia. In his free time, Joel enjoys biking, running, or visiting the local home improvement store to start (yet another) project. He is also an avid ‘home brewer’ who enjoys sampling his homemade concoctions.

Luana Crawford, Director, Operations

Luana Crawford has more than 7 years experience managing the daily accounting and operational activities for a variety of direct to consumer marketing companies.  From GAAP accounting and unit/sales forecasting to supply chain, cash flow and profitability analysis, her eagle eye helps capture, analyze and report on the critical success factors of a direct to consumer business. The result: accurate reporting, reliable and thoughtful decision support, and (ultimately) the best informed direct to consumer businesses.

Luana knows that the discipline of focusing on and managing key metrics is critical to the overall performance of any direct to consumer business. She works in partnership with clients to create and implement customized accounting and operational performance improvement programs that meet a variety of needs.

Luana has both a Masters degree in Business and a B.S. in Accounting from Husson College. In her free time, she enjoys traveling with her husband and getting outside during Maine’s (few!) warmer months.

Sharity Medrano, Director, Customer Experience

Sharity Medrano has more than 8 years of operations experience specializing in direct response marketing. Sharity thrives in the fast-pace of the direct response industry and has helped many organizations improve call center programs to improve customer acquisition, retention, and recovery.

Sharity previously served as operations director at a marketing management agency where she oversaw call center operations and quality assurance. Prior to this, Sharity served as operations manager at Great Falls Marketing where she managed campaign provisioning and setup, served as a liaison to multiple vendors, and was responsible for work force management to increase the profitability and performance for top performing brands such as Dual Action Cleanse, ScalpMed, Lucidal, and Nature Trade Center products.

Sharity attended Mid State College in Auburn, Maine. In her free time, she enjoys hearing her children laugh and volunteering at the local animal shelter. And when she feels like exploring her adventurous side, she enjoys going to the gun range to target practice and riding her Ninja motorcycle.

Michelle Frederick, Fulfillment Coordinator

Michelle Frederick brings more than 6 years of call center operations management experience to KPI Direct. From sales and customer service, to call center and vendor management, Michelle works tirelessly behind the scenes to manage and optimize client programs. Michelle combines sharp technical and analytical skills with the ability to manage and inspire others.

Michelle is responsible for setting up the back-end operations for client programs—resulting in more accountable advertising campaigns. These performance management activities include working hand-in-hand with call centers, overseeing SKU and order management systems and providing decision support tools. Once a campaign launches, Michelle jumps into action to oversee every facet – the seamless transfer of data, integrating various systems and teams, and ensuring detailed and accurate reporting.

 Melanie Pritchard, Marketing Assistant

Melanie Pritchard delights in providing top-notch customer service. While she wears many hats at KPI Direct, she always maintains a laser-like focus on serving clients. This skilled multi-tasker is adept at managing details, finding creative solutions and keeping projects running smoothly.

Melanie began her career in foodservice where she was promoted to company trainer and team manager. Next, she worked at a respected design company where she provided support to the contracting team and reported directly to the president.  

Melanie holds her bachelor of arts in accounting from Kennesaw State University in Georgia. On the weekends, you can often find her gardening, scouting thrift stores, surfing food websites for new recipes, or training for her next half-marathon.
 

Carol Giancola, Data Analyst

Carol Giancola brings 20 years experience supporting accounting and billing activities for both small and large organizations.

Carol assists with daily accounting and financial activities for a variety of KPI Direct clients. Like a crime scene investigator, Carol uses her sleuthing abilities to uncover, examine and report ways to enhance campaign profitability and performance. This accounting pro knows how to dig deep to find and analyze critical budgeting, performance and forecasting data. Whether helping clients decrease their overall credit card decline rates, or enhancing customer retention, she helps campaigns run smoothly—and profitably.

Carol has an associate's degree in accounting from Andover College and is currently completing her bachelor's degree from Husson University. When not crunching numbers, she enjoys swimming, camping, biking and hiking. She also loves heading south to Siesta Key, Florida every year to soak up the sun.

Nicole Dumont, Order Flow Manager

When it comes to serving clients, Nicole likes to go with the flow….cash flow that is. If a campaign isn’t functioning at peak performance and delivering predictable cash flow to clients, then she carefully examines the flow of information. From system set-up and configuration, to the accuracy of order processing, to evaluating promotions, to how vendors exchange data, she knows what it takes to ensure the timely and accurate exchange of information.

 Sarah Brennick, Customer Experience Analyst

 From online entertainment, to consumer banking, to direct marketing, Sarah has a wealth of experience delivering exceptional customer service.

Becca Shaw, Account Manager

Big Pharma. Big Brands. Big Results. Becca Shaw is a powerhouse when it comes to launching products, building brands and boosting sales. This pharmaceutical professional has managed multi-million dollar, multi-channel brands (direct, retail and trade) for leading health and beauty organizations.

Nida Lopez is fluent in English, Spanish -- and Media Optimization. This marketing pro knows how to translate media dollars into greater profitability. Since media is often the largest budget item in a direct response campaign, Nida closely analyzes media performance and compares results to pre-set goals.

At KPI Direct, Nida is committed to data accuracy and conducts weekly campaign reporting. She also helps manage media agency partners and vendors.  On occasion, Nida utilizes her Spanish skills to help interpret and provide feedback on creative assets, call center scripts and call monitoring.

Nida previously worked in the U.K. at Apollo Group Inc. There, she earned her MBA and helped market masters degree programs while servicing the educational needs of the military community. This certified martial arts instructor enjoys sparring, running and yoga. As a world traveler (15 countries and counting) she also loves to experiment in the kitchen and re-create her favorite international dishes.
 

Kimberly Monstwillo, Customer Experience Analyst

Kimberly Monstwillo is an experienced customer service professional who most recently served as quality assurance supervisor at Threesource Inc. At KPI Direct, Kimberly researches customer accounts, identifies ordering trends, and acts as a powerful first line of defense for deterring and preventing fraudulent orders.

"Kimberly’s industry knowledge lets her get ahead of market trends and gives her a keen understanding for how to deliver great customer service. We are thrilled to have her on the KPI Direct team," states Luana Crawford, director of operations.

Danielle Segal, Project Manager

Danielle Segal previously worked as an enrollment data systems assistant at CIEE, where she helped students, faculty and administrators study and teach abroad. At KPI Direct, she manages chargebacks, resolves “escalated” customer service issues and monitors and reports on key trends. She also acts as an ‘extended team member’ for clients by working on ad-hoc and time-sensitive projects, when they arise.

“Danielle is organized, great under pressure and willing to jump in at a moment’s notice,” states Luana Crawford, director of operations. "We are thrilled to have her on the KPI Direct team.”