About Our Team

Sharity Medrano

Sharity Medrano has 8 years of operations experience specializing in direct response marketing. Sharity thrives in the fast-pace of the direct response industry and has helped many organizations improve call center programs to improve customer acquisition, retention, and recovery.

Sharity previously served as operations director at a marketing management agency where she oversaw call center operations and quality assurance. Prior to this, Sharity served as operations manager at Great Falls Marketing where she managed campaign provisioning and setup, served as a liaison to multiple vendors, and was responsible for work force management to increase the profitability and performance for top performing brands such as Dual Action Cleanse, ScalpMed, Lucidal, and Nature Trade Center products.

Sharity attended Mid State College in Auburn, Maine. In her free time, she enjoys hearing her children laugh and volunteering at the local animal shelter. And when she feels like exploring her adventurous side, she enjoys going to the gun range to target practice and riding her Ninja motorcycle.

Joel Iverson

Joel Iverson has more than 7 years experience in the direct response industry and heads up the firm’s Technology Practice and Analytics Group. He previously served as electronic retailing director at Astral Brands where he managed television and web-based retailing operations for top performing beauty and wellness brands including Aloette, Pur Minerals, and Theracyl. Joel enjoys helping companies successfully launch multi-channel campaigns by leveraging powerful technology tools and platforms.

Prior to Astral, Joel worked as a project manager with Vital Vision where he was involved with direct response campaigns for several industry heavyweights including the George Foreman Grill and Juiceman brands.

Joel earned a B.A. in Economics from the University of Virginia. In his free time, Joel enjoys biking, running, or visiting the local home improvement store to start (yet another) project. He is also an avid ‘home brewer’ who enjoys sampling his homemade concoctions.

Luana Crawford

Luana Crawford has six years experience managing the daily accounting and operational activities for a variety of direct to consumer marketing companies.  From GAAP accounting and unit/sales forecasting to supply chain, cash flow and profitability analysis, her eagle eye helps capture, analyze and report on the critical success factors of a direct to consumer business. The result: accurate reporting, reliable and thoughtful decision support, and (ultimately) the best informed direct to consumer businesses.

Luana knows that the discipline of focusing on and managing key metrics is critical to the overall performance of any direct to consumer business. She works in partnership with clients to create and implement customized accounting and operational performance improvement programs that meet a variety of needs.

Luana has both a Masters degree in Business and a B.S. in Accounting from Husson College. In her free time, she enjoys traveling with her husband and getting outside during Maine’s (few!) warmer months.