About Our Team

Scott Badger, Founder & President

As the company’s founder and president, Scott Badger brings a wealth of experience in financial management, technology implementation, strategic planning, profitability analysis, operations management and process improvement. He is often brought in by C-level executives to help launch new company divisions, brands and consumer products.

Previously, he served as the chief executive of Advanced Metabolics, a product marketing company specializing in the health and wellness category. There, he recruited capital, restructured operations, launched new products and turned this closely held, private company, into a profitable, multi-million dollar business.

Scott also served as a senior consultant at Ernst & Young (now Cap Gemini). There he advised Fortune 500 clients and emerging e-businesses including American Express, Allstate, Credit Suisse First Boston (formerly DLJ), Marriott International, and TXU Communications, to name a few.

Scott is a skilled dealmaker who enjoys helping companies grow by finding profitable new markets and sales channels. He worked on the strategic team charged with implementing an $80M initiative to launch a new consumer credit card and shopping portal for American Express. From building a business case, to designing the technology platform, to evaluating potential vendors and partners including Inktomi (now Yahoo!) and Infospace, the team successfully launched this major shopping portal (ShopAmex.com).

Scott received his MBA from Marymount University and BS degree from University of Maine. Scott likes to work hard and play hard. This fitness enthusiast can often be found playing with his two young sons, or running, swimming and exploring the outdoors. He is training for his first triathlon and hopes that his love of craft beer doesn’t impede his progress.  

Darren Fisher, Director, Atlanta Office

With 20 years’ experience in the direct response industry, Darren Fisher knows what it takes to create and launch successful advertising campaigns. A skilled media strategist with both corporate and agency experience, Darren has successfully managed national ad campaigns for: Hair Club for Men, Toni & Guy Salons, UCMI Computers, 1-800-LENDING, AeroBed, Cortislim, DIRECTV, Murad Acne Complex, Murad Resurgence and Swivel Sweeper.

Darren started his career in the “media trenches” with advertising giant J. Walter Thompson/Los Angeles. Next, he worked at Buquet & Associates, where he eventually led the firm’s media operations. Darren went on to become a successful entrepreneur in his own right. He founded AdMark Media, and built the company to $19MM in media billings before selling the firm to another company.  Not satisfied to sit on the sidelines for long, he went on to hold top posts at respected agencies including Icon Media Direct, where he was promoted to vice president of east coast operations.

Darren holds a bachelor of arts in communications from Texas A&M University. He’s also completed professional development coursework in executive leadership, team building, and negotiations. In his spare time, he enjoys spending time with his wife and playing with his two young children. He also looks for opportunities to improve his golf swing, take in a football game and, staying true to his southern roots, watch NASCAR.

Joel Iverson, Director, Atlanta Office

Joel Iverson has more than 8 years experience in the direct response industry and heads up the firm’s Technology Practice and Analytics Group. He previously served as electronic retailing director at Astral Brands where he managed television and web-based retailing operations for top performing beauty and wellness brands including Aloette, Pur Minerals, and Theracyl. Joel enjoys helping companies successfully launch multi-channel campaigns by leveraging powerful technology tools and platforms.

Prior to Astral, Joel worked as a project manager with Vital Vision where he was involved with direct response campaigns for several industry heavyweights including the George Foreman Grill and Juiceman brands.

Joel earned a B.A. in Economics from the University of Virginia. In his free time, Joel enjoys biking, running, or visiting the local home improvement store to start (yet another) project. He is also an avid ‘home brewer’ who enjoys sampling his homemade concoctions.

Luana Crawford, Profitability Manager

Luana Crawford has more than 7 years experience managing the daily accounting and operational activities for a variety of direct to consumer marketing companies.  From GAAP accounting and unit/sales forecasting to supply chain, cash flow and profitability analysis, her eagle eye helps capture, analyze and report on the critical success factors of a direct to consumer business. The result: accurate reporting, reliable and thoughtful decision support, and (ultimately) the best informed direct to consumer businesses.

Luana knows that the discipline of focusing on and managing key metrics is critical to the overall performance of any direct to consumer business. She works in partnership with clients to create and implement customized accounting and operational performance improvement programs that meet a variety of needs.

Luana has both a Masters degree in Business and a B.S. in Accounting from Husson College. In her free time, she enjoys traveling with her husband and getting outside during Maine’s (few!) warmer months.

Sharity Medrano, Telemarketing Manager

Sharity Medrano has more than 8 years of operations experience specializing in direct response marketing. Sharity thrives in the fast-pace of the direct response industry and has helped many organizations improve call center programs to improve customer acquisition, retention, and recovery.

Sharity previously served as operations director at a marketing management agency where she oversaw call center operations and quality assurance. Prior to this, Sharity served as operations manager at Great Falls Marketing where she managed campaign provisioning and setup, served as a liaison to multiple vendors, and was responsible for work force management to increase the profitability and performance for top performing brands such as Dual Action Cleanse, ScalpMed, Lucidal, and Nature Trade Center products.

Sharity attended Mid State College in Auburn, Maine. In her free time, she enjoys hearing her children laugh and volunteering at the local animal shelter. And when she feels like exploring her adventurous side, she enjoys going to the gun range to target practice and riding her Ninja motorcycle.

Beth Humphrey, Accounting & Reporting Coordinator

Beth Humphrey brings expertise in financial auditing and accounting. At KPI Direct, she “digs into the numbers” to perform detailed campaign audits, reports and account reconciliations. In other words, everything clients need to enjoy the benefits of centralized reporting—including enhanced profitability. 

Beth began her career in customer service, and still brings a strong customer orientation to the job. Her keen eye for the numbers quickly led her to accounting positions at diverse organizations. Most recently, she worked at the United Church of Christ where she performed a variety of accounting duties including: payroll, bank and general ledger account reconciliations, auditing and reporting. Previously in her career, she explored her entrepreneurial spirit, and owned and managed a large aircraft charter and flight school company.

Beth is currently pursuing her masters in international business. She holds a bachelor of science degree from the University of Wisconsin. She is an avid traveler who loves to rack up frequent flier miles. Favorite destinations include Abaco, Aruba, Belize, Guatemala, Germany, Italy, Mexico, Nassau and Scotland.

Michelle Frederick, Operations Manager