Welcome to KPI Direct

Helping companies maximize profits in direct response

At KPI Direct, we demystify the often confusing process of what it takes to successfully launch a product through direct response advertising.

What do premier marketers such as Disney, Black & Decker, Johnson & Johnson and even the United States Navy know? That direct response is one of the most effective and efficient tools in the marketing mix. It is accountable, measurable and offers a direct link to customers.

But direct response can be scary. You might wonder:

• Will it dilute my brand?
• What are the costs?
• What are the pros and cons of selling on shopping channels such as QVC or HSN?
• How can I accurately forecast sales?
• How can I measure vendor performance?
• How can I improve the profitability of a mature or declining campaign?

KPI Direct is a marketing management firm with expertise in developing and managing direct marketing programs in the health and wellness industry. Our performance-based approach ties our success to your success. We've helped many leading brands launch multi-million dollar product campaigns. As an independent agency, we offer accountability and bottom line results.